TenderHead
Be Gentle With Me.
Deliverables
Brand Identity, Logo Suite, Packaging Design, Brand Patterns & Visual Collateral
Aesthetic
Playful Retro Nostalgia Meets Modern Haircare
Notes
TenderHead is a playful haircare brand concept centered around the familiar experience of having a tender scalp. Inspired by childhood haircare memories, the identity transforms an everyday struggle into something colorful, relatable, and full of personality.
The visual direction combines expressive character illustration, nostalgic typography, warm colors, and whimsical patterns to create a brand that feels approachable, memorable, and fun.
From its illustrated logo to its coordinated packaging and supporting brand elements, every detail was designed to give TenderHead a recognizable personality while celebrating the importance of gentle haircare.
The goal was to create a brand that feels nostalgic yet fresh, turning a shared childhood experience into a distinctive visual identity.
