A brand without consistency is just a logo….
These style guides are designed to give my clients more than just pretty visuals—they walk away with a clear, cohesive direction they can use across platforms. Every guide includes a defined color palette, font system, visual inspiration, brand keywords, and rules for application.
Whether it’s a full brand identity or a starter kit, my goal is to create design systems that make staying on-brand easy and impactful—so your message always lands the way it should.
LaJune Travels
Polished. Personal. Passport-ready.
LaJune Travels is a concierge-style travel brand rooted in warmth, ease, and elevated experiences. Our goal was to give her a visual identity that matched the calm confidence of a luxe, all-inclusive trip—no stress, just soft landings.
What We Created
• Primary + alternate logo suite
• Custom submark + iconography
• Color palette and brand typography
• Full brand guideline manual
• Print collateral: letterhead, business cards, email signature
• Social assets: highlight icons, Facebook cover
• Brand kit summary board for
IG & mobile sharing
The Brand at a Glance
LaJune Travels was designed to feel like a breath of fresh air. The brand exudes calm confidence—soft, grounded, and intentional. Every element was created to reflect the ease and elegance of a concierge-level travel experience, where every detail is handled with care.
The brand voice is warm, refined, and reassuring. It speaks directly to women who value luxury without needing to shout—women who want to feel seen, supported, and taken care of at every step of their journey. It invites trust without being transactional, and positions LaJune as both a guide and a curator.
Inside the brand guide, we outlined how that energy translates visually and strategically—from tone and color to social presence and collateral. The system is designed to be easy to follow, easy to use, and rooted in consistency—so LaJune can grow her presence while staying aligned with the heart of her mission.
Visual Identity in Motion
To bring the brand to life in a way that’s both beautiful and practical, we created a set of visual identity boards that showcase LaJune’s look across real-world touchpoints. These aren’t just moodboards—they’re a concise, scrollable expression of her full brand system.
Each board highlights the core visual components: the logo suite, color palette, supporting imagery, type hierarchy, and real-life mockups that show how the brand performs both online and off. It’s a tool for confidence—making sure LaJune shows up styled, consistent, and unmistakably her.
Behind the Brand: The Full Style Guide
The LaJune Travels Brand Guide is more than a visual reference—it’s a strategy tool. It outlines exactly how the brand should show up across platforms with clarity, consistency, and style. From logo usage to social applications, every page reinforces the brand’s voice and values.
This guide ensures that as LaJune expands—whether through content, partnerships, or print—she’ll always have a framework to keep her visuals aligned with her message.
